Dominic Wilcox designs contemporary art exhibition for dogs
The Play More exhibition in south London is filled with interactive installations based on activities that dogs enjoy.
Three of Wilcox‘s own exhibits are among the works on show, as well as paintings and interactive experiences by five other British artists.
One of Wilcox’s installations, named Cruising Canines, is an open car window simulator where a giant fan wafts a dog’s favourite scents, like raw meat and old shoes.
His second piece, titled Dinnertime Dreams, is a dog-friendly ball pool. For this installation, Wilcox created a giant dog bowl and filled it with brown balls designed to look like dog biscuits.
A third installation plays on a dog’s love for water, and features a series of dancing water jets for them to chase.
Wilcox – known for his playful and experimental inventions – was commissioned by insurance company More Than to create the exhibition. The goal is to encourage dog owners to spend more time with their pets.
“Contemporary art has long been an important source of inspiration and fascination for humans, but never before has it been created with a view to drawing the same kind of emotions out of animals instead,” said Wilcox.
Among Wilcox’s playful works are a selection of original paintings and multimedia exhibits by artists Nick White, Clare Mallison, Joanne Hummel-Newell, Robert Nicol and Michelle Thompson.
While White’s Catch multimedia installation simulates a frisbee bouncing around a screen, Hummel-Newell presents her interpretation of a dog’s excitement when the post arrives.
Hackney-based illustrator Mallison depicted a woodland scene, Norfolk artist Nicol painted a park where chicken drumsticks appear as trees, and illustrator Thompson created a visual representation of a dog’s movements while out on a walk.
All exhibitors worked alongside veterinary experts, who advised on the best ways to mentally and physically stimulate the canine visitors.
Each artist tailored their works to suit a dog’s ability to only see grey, yellow and blue colours. To help them have the best view possible, all of the pieces are displayed at the base of the gallery’s walls.
The Play More exhibition is located on Tanner Street in London, and is open on 19 and 20 August 2016.
In an interview with Dezeen, Wilcox stated that he is “deadly serious about being playful”, and urged creatives to not “worry about what other people think”.
“I believe that playfulness in design – particularly at the beginning, at the ideas stage – is really important,” said the London designer, whose other surreal inventions include a car made from stained glass and a series of absurd breakfast accessories to encourage children to eat in the mornings.